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OnSpot Data

We leverage data and technology to help our partners meet their business goals

Our Platform

OnSpot offers powerful mobile data insights and unparalleled targeting precision.

  Platform

Behavioral Targeting Thousands of syndicated segments paired with customizable segments ensures precise targeting

Syndicated Segments range from basic demographics to purchasing habits

Look-Alike Targeting allows for the selection or expansion of a mobile audience by including devices exhibiting the same behavioral attributes

Target responders across any channel – Mobile, Online, IP or even Direct Mail

Location Analytics Reporting on devices that enter the geo-fence allows for a deeper understanding of any specified audience

Harness time and location data to customize audiences and create attribution reports

Highly customizable designated locations allow for the addition of 1st or 3rd party demographic data to geo audiences


Build and target an audience of mobile devices that have been to, or near, any location of interest with Visitor Retargeting

Mobile First While others have migrated from desktop marketing, mobile has always been at the forefront of our platform development

Confidently serve the best content to the right devices at the optimal time

Home Address Identification allows a mobile device to be associated to any of the commercial, retail, and third-party data sources tied to a residential address

Tens of millions of targetable mobile devices with attributes ranging from ZIP4 to Individual Level data

Precision OnSpot has developed technology and methodology that raise the standard for precision targeting

Our patented algorithms and methods generate accurate location information for both targeting and attribution

We use precise location polygons unlike many platforms using location radii

Scale Massive daily processing and Cross-Channel Audience Targeting allow for efficient build-out and scaling

We process billions of records daily to create actionable targeting intelligence


OnSpot enables partners to select audiences from individual, device, or household for re/targeting

Bespoke DMP Talk to us about using our platform to manage your private data


Pair your data with our precision for optimal targeting


Join our growing community for access to numerous, advantageous OnSpot resources

We've been doing this for a while

 Team

Mike Perri

Mike Perri

CEO

Mike is a twenty-five -year veteran of the telecom and internet technology companies, he is the founder of three successful tech startups. Mike has extensive expertise in internet tech, mobile marketing, mobile software, data analytics, product marketing and has enjoyed a successful career as a business development executive.

Mark Welton

Mark Welton

CTO

Mark’s background has ranged from engineering and software development to product management and marketing. He has served as CMO for WorldCom and SVP of Enhanced Services for Qwest. Mark’s expertise lies in Internet technologies, mobile applications, Internet telephony, and of course, data processing and product development.

Dale Hartzell

Dale Hartzell

COO

Dale’s has found success working for Bell Lab and IBM, as well as launching several successful startups. With thirty years of experience creating innovative hardware and software solutions, Dale is seasoned in all aspects of bringing product to market.

Jake Litke

Jake Litke

VP Product

Jake was the founder and CEO of Media Cannon, a startup with a successful exit in 2010, and has been building mobile products and tech platforms for over 15 years. He has built dozens of successful technology platforms serving millions of consumers

Locations

Sales:
Denver, CO 80202
Ad Operations:
Boulder, CO 80112
Product Development:
Walnut Creek, CA 94596
Engineering
St Petersburg, FL 33701
Phone: (303) 353-1180
Email: sales@onspotdata.com
 

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Privacy Policy

OnSpot respects the privacy of users, subscribers, publishers or members who visit our site or use our Services (as defined below, collectively or individually, "users"). Our privacy policy explains how OnSpot collects, uses, and discloses information through our services, as well as our corporate website. OnSpot offers a variety of location, point of interest data and services to its partners, some of which are analytical or geographic, while others involve the use of data from end users and their devices. The Privacy Policy relates only to those services that involve end user or device data. The OnSpot services that include end user data are referred to as the “Services” and the website that this privacy policy is on is the “Site.” This policy does not apply to companies that OnSpot does not own or control or to people that OnSpot does not employ or manage.

OnSpot complies with U.S. – E.U. Safe Harbor framework and the U.S. - Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. OnSpot complies to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.

Services

This privacy policy relates to the Services above, meaning those OnSpot services that do make use of end user data. OnSpot provides Services that help application developers, publishers, advertisers, marketers and other companies/organizations to learn about their users and customers, based on de-identified and anonymous geolocation data. Our data helps advertisers and marketers to market in more relevant ways to consumers, including their own customers. To provide these Services, we may for instance create anonymous data sets from location data derived from unique devices and the individuals that use them (“Users”). We may then use this data in aggregated, de-identified and anonymous ways, to help marketers improve or better target their ads to Users. Similarly, this data helps applications and services learn more about their Users and helps our customers to tie their likely (anonymous and/or aggregated) audiences to those places.

To perform these services, OnSpot may partner with other parties such as advertising agencies, brands, media platforms and publishers (such as app developers) and other advertising platforms (our “Partners”). These Partners may help us to enhance our data sets, or to deploy our data in a way that helps customers, such as marketers or app publisher.

User Information Services

When you engage with our Partners (by using their mobile applications or viewing an ad provided by our Partners) we may collect or receive information about you, your location, your device, your online activity or the ad you are viewing. This Information sometimes may (but does not always or necessarily) include the following: a. Geo-location data of mobile device and an identifier, which is typically latitude/longitude. The device ID from the user’s mobile device, the IDFA for iOS devices or Android ID for Android devices and Windows ID for Windows mobile devices. b. User’s age, gender and other information, if the user provided it to us or to a Partner. c. Information about the device, device type, tablet, smartphone, OS, IP address, network provider, browser type, time-stamp, International Mobile Equipment Identify (IMEI) identifier, time zone, and or a variety of other unique identifiers. d. Information about the ads viewed, where the ad is being served and any click or view activity related to the ad (e.g., whether you view or click through it).

Information receive from Partners may be combined with additional anonymous or de-identified information we collect from third party sources. The Information we have or receive may be associated with geographic locations and other information, used to create marketing segments, or combined with other information.

Use of Information

OnSpot uses the Information to enhance, provide services, provide analytics, marketing and advertising services. OnSpot also uses the Information to improve our Services and our partner’s services to improve features and functionality. OnSpot use the information and our partner’s information, to build attributes about users, on an anonymous or de-identified basis. The anonymous user of that device enjoys music, coffee or other consumer goods and that user may receive information, ads or offers for these goods. OnSpot provides analytic which provide our partners with information about their own customers or prospective customers, services and advertising or about trends or behaviors among anonymous de-identified individual or aggregate users; an example maybe the types of users generally tend to shop at sporting goods stores.

Disclosed Information

As part of our Services, we may provide Information (including in the form of demographic and interest segments of users) to certain of our Partners. Their use of the Information is not covered by this privacy policy. For instance, we may share the Information with Publishers, App Developers, and Advertisers. They may use the Information in order to assist web publishers, app developers, and platforms that work with them, to better understand their customer or user base. OnSpot may provide similar analytics services to advertisers. We may share the Information with other platforms and service providers –companies that serve ads, provide insights, or provide other marketing services to advertisers and marketers. Some of these Partners may use cookies or web pixels in order to send you targeted ads, engage users, or otherwise locate you. OnSpot does not use cookies or pixels. OnSpot may disclose Information if required to do so by law or in the good-faith belief that such action is necessary to comply with applicable laws respond to a court order, judicial or other government subpoena, or warrant in the manner required by the requesting entity. Further disclosures may be necessary to protect ourselves, our Partners, or any other person or third party, or to enforce legal rights.

Opt Out

We may use Information to enable advertising that is tailored to users’ potential interests, preferences or locations, if you prefer not to have ads tailored to you in this way, you may opt out of those Services, including our creation of demographic information and interest segments used to target those ads, by clicking here. You also are able to opt out of mobile app interest-based advertising through your mobile device settings. Many of these partners provide their own opt-out mechanisms, available at the Network Advertising Initiative, or NAI’s opt-out page.

OnSpot Website

Information and PII Collected on our Site. We may also collect Information, including personal information that you submit to us (“PII”) through our websites. Our server logs also automatically collect information such as your IP address, pages you access, your browser type and language, and the date and time of your visit, which helps us track users’ movements around our site and understand trends. We, and third-party service providers with whom we partner, may use standard Internet tools such as cookies and web beacons, which collect information that tracks your use of our website and enables us to customize our services. These cookies and web beacons may be set by our third-party partners and service providers to assist us in managing the content on our Site and in understanding how users interact with our Site. If you have provided us with your email address, we will use your email address, without further consent, for administrative communications such as notifying you of major Site and Services updates, for customer service purposes, to address copyright infringement or defamation issues, to contact you regarding any content that you have posted to or downloaded from the Site or Services, and/or to provide you with additional information and service offers (e.g., our newsletter). If you do not want to receive promotional emails, please notify us, or follow the unsubscribe instructions within the email. We may disclose user information to affiliated companies or other businesses or persons to: provide web site hosting, maintenance, and security services; fulfill orders; conduct data analysis and create reports; offer certain functionality; and assist OnSpot in improving the Site or Services and creating new services features.

Data Security

OnSpot uses physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to OnSpot, and you do so at your own risk. There is no guarantee that any Information you provide may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

Children's Privacy

You should not create a OnSpot account unless you are legally old enough to form a binding contract and in any case are 13 years of age or older. In the unlikely event that you are the parent or legal guardian of a child under 13 who has registered with the Site or Services, then please contact OnSpot to have that child's information deleted.

International Visitors

Users visiting the Site or Services from the European Economic Area or other non-U.S. territories, please note that any data you enter into the Site or Services or that we gather as a result of your visit to the Site or use of the Services will be transferred outside the European Economic Area or such other non-U.S. territory for use by OnSpot and its affiliates for any of the purposes described herein. By providing using and/or any data on the Site or Services, you hereby expressly consent to such transfers of your data to the United States or other countries.

Additional Information

Our Site and Services may include links to other websites whose privacy practices may differ from ours. Information collected from you by those companies is governed by their privacy policies or statements. Our Site offers a publicly accessible blog and/or some forums. You should be aware that any information you provide in any such areas may be read, collected, and used by others who access them. Our Site may include social media features, such as the Facebook Like button. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing it. California Residents. Under California Civil Code sections 1798.83-1798.84, users who are California residents are entitled to request and receive once a year, free of charge, a notice from us describing what categories of personal customer information we share with third parties for their direct marketing purposes. That notice will identify the categories of information shared, the third parties and affiliates with which it was shared, and their names and addresses. If you are a California resident and would like a copy of this notice, please submit a written request to OnSpot, 350 2nd St north, St Petersburg FL 33701. In your request, please specify that you want a “California Privacy Rights Notice.” Please allow at least sixty days for a response. OnSpot Contact Information: privacy@onspotdata.com

Changes to Privacy Policy: This Privacy Policy may be revised periodically without further notice to you.