OnSpot offers a variety of downloadable .csv files associated with your audience. These downloads provide you with the ability to take a variety of additional actions, including:

Audience Filtering - Create additional customization for your ideal target audience.

Audience Analysis - Dig deeper into the data to perform analysis on devices observed at your audience location(s), including visit behavior information, demographics, and more.

Below are a set of common use cases for utilizing the audience downloads. For a complete listing of available downloads from OnSpot, and a brief description of each, please click here.

Addresses, Devices + Counts

This download provides a general understanding of the area in which each Mobile Ad ID (MAID) in the audience is determined to reside. This can be helpful when determining the journey visitors took to appear at a location.

Use Case - Geographic Targeting: I created an audience for all of my furniture store locations in the last 30 days. For my campaign, I want to only target devices that live in the state of California. I will use the Address, Device + Counts download to remove any out-of-state visitors from my audience.

Use Case - Frequency Filtering: I created an audience for all of my coffee shop locations in the last 6 months. I want to remove employees seen frequently at these retail stores. I will use the Address, Device + Counts download to remove visitors seen over "X" number of times in the last 6 months as we can reasonably assume they are either full-time or part-time employees. You or your advertiser have the ability to determine the value of "X" based on the type of business and lookback period.

Use Case - Trade Area Analysis: I created an audience for my auto-repair shop, and I want to understand where visitors to my business live. I will use the Address, Device + Counts download to perform analysis on the residential zip codes of my visitors to identify popular areas or neighborhoods that I should target in a future campaign.

Complete Demographics

This download provides a full breakout of all the demographic characteristics and traits of each Mobile Ad ID (MAID) associated with the household of the original device within the audience. View all possible demographic insights of each device in the household.

Use Case - Audience Filtering: I created an audience for competitor car dealerships in my market. I want to only target devices that have a Household Income of $100,000 or more. I will use the Complete Demographics download to identify households with that income level and above.

Use Case - Audience Filtering: I created an audience for all of my coffee shop locations in the last 6 months. I want to remove employees seen frequently at these retail stores. I will use the Address, Device + Counts download to remove visitors seen over 1/3 of the days in the last 6 months, as we can reasonably assume they are either full-time or part-time employees.

Use Case - Audience Analysis: I created audiences for retail locations that are within different markets across the U.S. I will use the complete demographics download to compare demographic characteristics between each market and tailor my advertising messaging based on these demographic traits.

Device Observations

This download provides a list of granular feedback from an audience based on the specifics of where and when that Device was observed in the location.

Use Case - Audience Filtering: I created a Geoframe audience of the location where my event was held last Saturday. I want to target devices that were seen during my event of 10 a.m. - 2 p.m. I will use the Device Observations download to extract devices seen during those times only.

Use Case - Audience Analysis: I have an audience comprised of my franchise locations in a specific market. I want to understand how visit behavior differs across the locations. I will analyze these locations over a period of time, for example a 90 day period by creating multiple lookback windows. Then, I will use the Device Observations download to perform analysis and pinpoint visitation trends over time for individual locations in this market.

Household Extended

This download provides a list of all the Device IDs of that are associated with the same household as the original Device in the audience.

Use Case - Audience Analysis: I would like to get a count of how many additional devices are part of the Household Extension prior to publishing my audience to my DSP. I will use the Household Extended .csv to perform this analysis and understand the additional reach the Household Extension will provide.

Workplaces, Devices + Counts

This download provides a list of Device IDs associated to potential workplaces.

Use Case - Audience Filtering: I run a local restaurant and want to run a lunch special promotion targeting workers in the office park nearby. I can use the workplace, device, and counts download to identify the workplaces of prior visitors to my restaurant and filter for those workplaces closest to my business.

Accessing Audience Downloads

Clicking on the 3-dot "action" menu to the right of any Audience in the Audience Library

Clicking on the 3-dot "action" menu to the right of any Audience in the Audience Library and selecting "View Details." From this page, select "Download" on the right-hand side of the screen.

If you or a member of your team is missing permissions for a specific download, please contact your Organization's Administrator or OnSpot Support for assistance. For a complete listing of available downloads from OnSpot, and a brief description of each, please click here.

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