Tire Retailer Drives over 9,500 Visits for Snow Tire and Finance Offer
Tire retail chain seeks to drive new and repeat customers to purchase snow tires during the 2022 winter season.
Goal
Drive foot traffic and sales related to the winter tire and finance promotion in the Utah market.
Targeting
OnSpot implemented the following targeting tactics:
- Past visitors to the clients' tire retail locations in the market
- Past visitors to the clients' competitor locations in the market
- 5-mile Trade Area radius to capture both households and workplaces in proximity to each location.
Execution
Media was served via the OnSpot Integrated DSP for both display banners and video creatives promoting winter tires and the finance offer during December 2022.
Results
Foot Traffic Results: The campaign drove over 9,500 unique visits.
- Mobile Display Banner CTR: 0.27%
- Display Video Completion Rate: 53.7%
Conclusion
This campaign drove increased foot traffic to the in-market tire retail locations and revealed additional opportunities for additional targeting & segmentation to continue to drive visits and sales for the winter tires promotion in 2023.