We are excited to release a new visual report to our suite of analytics tools. The Journey Report provides in-depth insights into visitor behavior and trends for data-driven audience targeting and optimization. Use this report to:
- Measure your business locations’ foot traffic performance
- Perform competitive & cross-shopping analysis
- Follow buyer journey – see where visitors come from and where they go next
- See how far consumers travel to visit your business
- Understand where visitors live & work
Continue reading for more information about what is included in this new report with use case examples.
Visitation Trends
View location visits in various breakouts and customize the visit length in minutes to cater to the industry vertical.
Use Cases:
- Craft your ad messaging around the most popular times to visit
- Create special offers to entice customers to visit when business is slower
- Understand how seasonality affects your location(s)
Demographic Attributes
Analyze Household Income, Age, Gender, Children in the Household, Home Ownership & Net Worth breakouts.
Use Cases:
- Utilize varying creative messaging based on who visitors are and their interests
- Incorporate demographic trends into future audience targeting
Household & Workplace Zip Code Heat Maps
View where visitors to the locations you are analyzing live and work.
Use Cases:
- Create Trade Areas to segment & message to the local community
- Expand audience targeting to incorporate additional geographies not considered previously
Location Visit Journey
See what steps a visitor took to make it to your location and where they went after their visit.
Use Cases:
- Identify competitors that are popular with visitors to your business
- Uncover complimentary locations that visitors to your business also go to, maybe due to proximity, customer profile, or preferences
Distances Traveled to Location
Analyze how many miles visitors travel to visit the location(s) as a percentile.
Use Cases:
- Determine how far your customers are willing to travel to visit your business
- Understand how many visitors are local vs. tourists
- Uncover complimentary locations that visitors to your business also go to, maybe due to proximity, customer profile, or preferences
Cross Shopping
Understand how many unique and total visits occur between different locations. Identify top competitors by looking at which locations share visitors.
Use Cases:
- Understand where else your visitors go
- Analyze market share and cannibalization of visitors to different locations of the same business
Count of Visitors who Reside Inside Search Radius
Shows the number of devices that reside in a specified search radius of a cell in the market. This can be used to find regions of the market in which many customers reside but do not have a location nearby.
Use Cases:
- Market research and trade area analysis
- Site selection to identify where a new location could be added to serve known visitors to that business that live a considerable distance away
Political Affiliation
Use Cases:
- Extract political affiliation data to create location-based audience targets for a political party, candidate, cause, or initiative in addition to other demographic characteristics
Speak with an expert today to explore OnSpot’s suite of analytics solutions for modern marketers.
