The social media landscape is continually changing, and perfecting your paid advertising strategy for each channel can be challenging. Here are the top trends for LinkedIn in 2023 and how OnSpot’s suite of solutions can be a great fit to…
The social media landscape is continually changing, and perfecting your paid advertising strategy for each channel can be challenging. Here are the top trends for Instagram in 2023 and how OnSpot’s suite of solutions can be a great fit to…
The social media landscape is continually changing, and perfecting your paid advertising strategy for each channel can be challenging. Here are the top trends for Facebook in 2023 and how OnSpot’s suite of solutions can be a great fit to…
There are many useful applications of location-based foot traffic measurement, including: Market research Site selection for a new location Location performance benchmarking Competitor conquesting Traffic analysis for OOH ad placements Attribution & results measurement pre, during, or post advertising campaign…
OnSpot now provides improved data visualization and reporting capabilities for the OnSpot Integrated DSP Solution through our integration with TapClicks. Marketing success starts with having the right data at the right time and being able to take meaningful action on…
The OnSpot platform allows users to identify Mobile Ad IDs (MAIDS) that are likely to move to a new home address in a given month. This audience type is based on historical patterns and analysis on when and how often…
Marketing to a target audience can set your company apart from competitors and drastically increase your market reach. It will allow you to speak directly to your company’s ideal audience and appeal to like-minded consumers. Unfortunately, identifying who your relevant…
Attribution Reporting Are you currently using attribution reporting to its full extent? Attribution reporting shows the path that customers take to convert and through these reports, you can determine which channels and messages have the greatest impact on the conversion.…
Trade Area Audiences Are you looking to analyze the geographic reach of a specific set of locations? Or, see how your locations stack up against competitors in the same market? With the OnSpot Trade Area tool, you can quickly create…
Web Pixels How can you re-engage visitors who come to your website, browse, and leave without taking a desired action without using cookies? Through the OnSpot web pixel! There are many reasons to use the OnSpot web pixel on your…