Providing accurate results and ROI of digital marketing campaigns to key stakeholders is still a challenge for many organizations. Proving campaign performance across a variety of channels, while adapting to industry changes, continues to create complexity that marketers must overcome.…
From local races all the way to the national stage, OnSpot can provide a unique opportunity to reach voters with your message and increase fundraising by combining our location-based technology and demographic profile tools. Increased spending on the 2022 Midterm…
Advertising on Facebook is still a viable marketing strategy for many businesses. Even though changes to Facebook’s native targeting capabilities have reduced performance and increased costs, OnSpot’s targeted audiences can be used instead of Facebook’s native targeting to increase response…
OnSpot can activate highly-targeted audiences for multi-channel marketing campaigns on over 85 Demand Side Platforms (DSPs) and social networks. Serve your target devices with Mobile (Display, Video, Audio), OTV, or CTV advertising with just a few clicks, and continually refresh…
OnSpot’s attribution reporting tool measures real-world ad campaign response by analyzing footfall traffic at a destination based on the targeted audience. Building a Responders Audience is useful for expanding your customer base and building loyalty with existing customers. 1. Re-Targeting…
Geoframing is a highly accurate audience building strategy using location analytics to pinpoint the mobile devices observed within a user-defined polygon during a particular window of time. This is totally different from geofencing, which is an ineffective digital advertising tactic…
OnSpot was recently named in the list of top 101 Most Innovative Analytics Startups & Companies in Colorado published by Data Magazine. The goal of the publication is to, "Promote the greatest bleeding edge companies, businesses and innovations on the…