Luxury Auto Brand Converts Over 50% of Target Audience
A luxury auto dealership needed help to improve the quality of their leads generated online for in-market car shoppers.
Goal
Generate more leads by driving high quality traffic to the website in addition to identifying in-person shoppers ready to purchase a vehicle.
Targeting
- Over 100 competitor dealerships refreshed daily to identify active shoppers
Execution
Banner and interstitial ads were served via the OnSpot Integrated DSP for 30 days.
Results
- 4,817 visits to the landing page with an average session of over 1 minute.
- 712 visits to the destination dealership.
272 total vehicles sold for approximately $16M in revenue.
51% of active shoppers that were served an ad made a purchase.
Conclusion
Focusing specifically on in-market shoppers with a daily audience refresh drove significant engagement to the website, resulting in high quality leads that ultimately lead to increased vehicle sales and revenue.