Quick Serve Restaurant Chain Increases Foot Traffic by 280%

An emerging QSR chain seeks to increase foot traffic using OnSpot's Managed Campaign Services.

Goal

Increase foot traffic to nationwide restaurant locations.

Targeting

OnSpot implemented targeting in 3 specific areas:

  • Previous restaurant visitors in the past 90 days

  • Competitor restaurant visitors in the past 90 days

  • Trade Area audiences around each restaurant location using population density to determine a custom Trade Area radius.

Execution

Media was served via the OnSpot Integrated DSP for both mobile display banners and CTV over a two month period. A variety of promotional offers and menu items were featured in the creative assets each week.

Results

  • Display banner CTR increased 22% month-over-month

  • CTV VCR averaged over 97% throughout the campaign

  • Foot traffic increased 280% month-over-month for a total of 132,883 unique visitors during the 2 month campaign.

  • In-restaurant foot traffic lift verified by a third-party

Conclusion

A variety of targeting tactics, combined with engaging creatives that were refreshed on a weekly basis produced great results in terms of campaign performance. This resulted in increased foot traffic to the restaurant locations over the 2 month period.

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