Learn about specific real-world use cases for customized audiences in the OnSpot platform.
The social media landscape is continually changing, and perfecting your paid advertising strategy for each channel can be challenging. Here are the top trends for TikTok in 2024 and how OnSpot’s suite of solutions can be a great fit to…
All marketing teams are focused on efficiently allocating resources to generate the highest possible revenue from their advertising efforts. ROAS measures the revenue generated for every dollar spent on advertising, and is a key metric that all business stakeholders must…
Do you have clients that are in the tourism industry looking to bring more visitors to their destination? The suite of OnSpot Analytics, Audience building, campaign Activation, and Attribution measurement tools are a great solution for travel and tourism use…
The OnSpot team has released a new feature in our Data Management Platform this month. We are excited to announce that users now have the ability to filter or overlay multiple audiences together to create new targeting segments. With the…
The social media landscape is continually changing, and perfecting your paid advertising strategy for each channel can be challenging. Here are the top trends for LinkedIn in 2023 and how OnSpot’s suite of solutions can be a great fit to…
The social media landscape is continually changing, and perfecting your paid advertising strategy for each channel can be challenging. Here are the top trends for Instagram in 2023 and how OnSpot’s suite of solutions can be a great fit to…
The social media landscape is continually changing, and perfecting your paid advertising strategy for each channel can be challenging. Here are the top trends for Facebook in 2023 and how OnSpot’s suite of solutions can be a great fit to…
There are many useful applications of location-based foot traffic measurement, including: Market research Site selection for a new location Location performance benchmarking Competitor conquesting Traffic analysis for OOH ad placements Attribution & results measurement pre, during, or post advertising campaign…
The OnSpot platform allows users to identify Mobile Ad IDs (MAIDS) that are likely to move to a new home address in a given month. This audience type is based on historical patterns and analysis on when and how often…
Marketing to a target audience can set your company apart from competitors and drastically increase your market reach. It will allow you to speak directly to your company’s ideal audience and appeal to like-minded consumers. Unfortunately, identifying who your relevant…