Learn about use cases around analytics and reporting capabilities from OnSpot.
We are excited to release a new visual report to our suite of analytics tools. The Journey Report provides in-depth insights into visitor behavior and trends for data-driven audience targeting and optimization. Use this report to: Measure your business locations’…
In July 2024, Google made a decision that surprised many advertising industry stakeholders. After years of uncertainty, the search giant announced that it would no longer be deprecating third-party cookies in its Chrome browser. Although this reversal may provide relief…
Proving the value of a marketing campaign is a constant challenge for marketers. According to a report by HubSpot, 40% of marketers cite proving the ROI of their marketing activities as their top challenge. In an era where data drives…
OnSpot now provides improved data visualization and reporting capabilities for the OnSpot Integrated DSP Solution through our integration with TapClicks. Marketing success starts with having the right data at the right time and being able to take meaningful action on…
OnSpot Data now offers an integrated Demand Side Platform (DSP) solution. Adding this feature to the OnSpot Data portfolio of marketing automation offerings created an end-to-end solution for programmatic advertisers by allowing for the self-service purchase of digital media. With…
Attribution Reporting Are you currently using attribution reporting to its full extent? Attribution reporting shows the path that customers take to convert and through these reports, you can determine which channels and messages have the greatest impact on the conversion.…
Providing accurate results and ROI of digital marketing campaigns to key stakeholders is still a challenge for many organizations. Proving campaign performance across a variety of channels, while adapting to industry changes, continues to create complexity that marketers must overcome.…
Advertising on Facebook is still a viable marketing strategy for many businesses. Even though changes to Facebook’s native targeting capabilities have reduced performance and increased costs, OnSpot’s targeted audiences can be used instead of Facebook’s native targeting to increase response…
OnSpot’s attribution reporting tool measures real-world ad campaign response by analyzing footfall traffic at a destination based on the targeted audience. Building a Responders Audience is useful for expanding your customer base and building loyalty with existing customers. 1. Re-Targeting…
Your team has put in hours of work and capital to perfect your marketing strategy. Since each marketing campaign requires an investment, it’s important to determine if that investment was worth the effort. Assessing the success of your marketing campaign…