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Cookieless Marketing Intelligence

The platform that connects media to outcomes. Analytics, Targeting, Delivery, Activation, and Attribution, built on observed location data.

See How It Works

How OnSpot Data Drives Real-World Results

Measured in signups, visits, purchases, and business impact.

01
2,000%+ More Signups
Reach and Target the Right Audiences

A consumer brand generated 2,000%+ more signups than generic targeting by replacing broad demographic assumptions with audience targeting based on verified visitation behavior.

02
30% Fewer Vehicle Accidents
Activate Omnichannel Campaigns

A Florida Department of Transportation campaign reduced vehicle accidents by 30% and fatalities by 80% through coordinated messaging supported by omnichannel campaign delivery and activation.

03
51% Purchased
Prove ROI With Deterministic Attribution

A luxury automotive campaign found that 51% of served shoppers purchased a vehicle (~$16M), demonstrating the value of cookieless attribution and marketing analytics tied to revenue.

Inside the Platform

Everything needed to understand behavior, reach audiences, and measure outcomes.

Analytics

Privacy-First Geospatial Intelligence

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Explore Analytics

Targeting

Geoframing-Powered Audience Targeting

Create audiences from verified visits to stores, events, competitors, neighborhoods, trade areas, and custom geoframed locations.

Explore Targeting

Delivery

Omnichannel Media Across Every Screen

Deliver campaigns across mobile, desktop, CTV, video, social, direct mail, and digital out-of-home channels.

Explore Delivery

Activation

Seamless Push to 15+ DSP Integrations

Send audiences directly into leading demand-side platforms with 100% audience matching.

Explore Activation

Attribution

Deterministic Cross-Channel Measurement

Measure visits, purchases, attendance, and other offline actions through cookieless attribution connected to campaign exposure.

Explore Attribution

120+
Million Households

5 Billion
Targeted Ads Annually

400%
Better Response Rate

200
Demographic Variables

Why Our Data Is Different: Cookieless by Design

The quality of your measurement depends on the quality of your data. Every audience, attribution report, and campaign in OnSpot Data starts with observed location signals validated for accuracy and built for deterministic measurement.

🟠 No attribution reporting minimums
Measure campaigns of any size.
🟠 Online and in-store measurement
Connect digital advertising to real-world actions.
🟠 200–400% better ad response rates
Increase campaign performance with robust observed audience data.
🟠 Higher ROI across social media
Improve performance on Meta, TikTok, and LinkedIn.
🟠 Deterministic, not modeled
Measure with observed data, not probabilistic assumptions.
🟠 13-month standard lookback
Extend historical analytics up to six years.

Ready for Any Screen

One audience deployed across every major media channel.

Case Studies: Real Campaigns. Real Results.

Panera Bread

4.5%

Foot-traffic lift plus a 3% in-store sales lift, verified across 2,000+ locations, winning a multi-million-dollar contract.

Attribution

Raising Cane's

362%

More visits than KFC (and +396% vs. Popeyes) across nine markets during the COVID lockdown.

Targeting Integrated DSP Attribution

Regional Bank

172,520

Branch visits driven in one year, while meeting Community Reinvestment Act compliance every month.

Targeting Integrated DSP Analytics

Retail Chain

28%

Reduction in wasted ad spend by shifting budget toward audiences that actually converted in-store.

Targeting Attribution

QSR Brand

3.1x

Return on ad spend across a multi-market CTV and direct mail campaign measured against verified visits.

Integrated DSP Analytics

Industries We Serve

One audience deployed across every major media channel.

See OnSpot Data in Action

Bring audience targeting, analytics, activation, delivery, and attribution together through an omnichannel marketing platform built for measurable cookieless advertising outcomes.

Frequently Asked Questions

Cookieless marketing intelligence uses observed real-world behavior, not browser cookies, to guide media decisions. As cookieless tracking methods replace third-party cookies, a marketing intelligence platform built on device observations can still reveal where audiences go and connect campaign exposure to measurable business outcomes.
Audience targeting starts with a location, behavior, or customer profile. A retailer might reach recent grocery shoppers. A restaurant brand might reach visitors to competing locations. A campaign might focus on specific precincts. OnSpot turns those device observations into audiences you can activate across any channel.
Foot traffic attribution connects ad exposure to real-world visits. When a device sees your campaign and later visits a store, branch, restaurant, or event, that visit is measured and reported. For multi-location advertisers, it delivers cookieless attribution grounded in outcomes, not clicks and impressions.
Yes. OnSpot is privacy-first by design, built on anonymized device observations sourced through compliant partners and aligned with GDPR and CCPA. We never identify individuals. Reporting surfaces audience trends and aggregated performance, so privacy-first marketing and precise measurement work together rather than against each other.
Most marketing intelligence platforms adapted to a cookieless world after browser data began disappearing. OnSpot was built on observed location data from the start. Audience creation, activation, analytics, and attribution all run on one dataset, so what you target and what you measure never come from different sources.
OnSpot serves organizations that depend on real-world audience intelligence: agencies and media buyers, multi-location retail and restaurant brands, REITs and commercial property operators, banks and credit unions, and political campaigns, PACs, and advocacy groups. Any advertiser measuring physical outcomes benefits from observed data.
OnSpot audiences improve performance on any DSP. Running them natively adds three things: higher match rates against your target audience, reporting that breaks out web and footfall visits by creative, channel, and location, and in-flight attribution with no minimum spend or impression threshold.
Yes. OnSpot provides web pixels and footfall attribution inside the DMP, so you can measure campaigns running anywhere. You get a direct link between the audience you targeted and the audience that responded, whether the media ran on OnSpot or on another platform.
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