The Retail Landscape Has Changed. Has Your Strategy?
Today’s shopper journey isn’t linear.
People browse on mobile, research online, and visit stores when it’s convenient, not predictable. This shift to omnichannel shopping brings both opportunity and complexity for retail marketers.
But reaching the right audience and proving what actually drives store visits has never been harder. Many marketing teams still rely on siloed systems that fail to connect impressions, behaviors, and outcomes. With the loss of cookies, those gaps only continue to grow.
That’s why data analytics in the retail industry is essential. Marketers need retail data solutions that turn real-world signals into actionable insights. Solutions that show how campaigns influence store visits and improve omnichannel performance.
Retail marketers who win are the ones moving from fragmented data to connected intelligence. As omnichannel retail marketing expands across more touchpoints, adaptability and clear measurement are becoming real competitive advantages.
What Is Holding Retail Marketers Back?
Data Fragmentation
Retail marketers rely on disconnected tools that isolate audience, campaign, and retail foot traffic data.
Without unified retail data insights, teams can’t compare channels, optimize spend, or see the full shopper journey.
This leads to slower decisions and missed opportunities.
Attribution Gaps
Marketers need to know what drives store visits—but most tools can’t connect digital impressions to real-world outcomes.
Without clear retail data intelligence, teams rely on guesswork instead of results.
Attribution delays blur the true impact of campaigns on foot traffic.
Targeting Limitations
As cookies disappear and platform targeting shrinks, audience reach becomes less reliable.
Without privacy-first data and real-world device observations, teams lose accuracy and waste spend.
Outdated segments dilute performance across channels.
Channel Complexity
Retail marketers juggle display, social, CTV, mobile, and direct mail—each with unique metrics.
Disconnected tools make it hard to manage audiences or compare results.
Without connected intelligence, it’s tough to see which touchpoints truly drive retail foot traffic.
Activate, Measure, and Optimize from One Platform
Retail marketers need more than dashboards. They need retail data analytics that connect insights to action. OnSpot brings audience intelligence, cross-channel measurement, and real-world attribution together in one privacy-first platform. The result is smarter targeting, faster optimization, and clear proof of campaign impact.
Cross-Channel Analytics
Shoppers move fluidly between screens and stores. OnSpot functions as a retail data insights platform, combining trade area analysis, shopper journey analytics, and competitive retail foot traffic comparisons in one view.
Use these insights to evaluate store performance, plan promotions, and uncover emerging market opportunities. Whether optimizing campaigns or planning expansion, OnSpot delivers the clarity marketers need.
Audience Intelligence
OnSpot helps retail marketers understand who their customers are and how they behave in the real world. By combining device observations, geospatial audience intelligence, and privacy-first data, Audience Intelligence shows who visits your stores, competitor locations, and key trade areas.
These insights power smarter segmentation and more efficient media across digital, CTV, mobile, and direct mail. As a trusted retail data partner, OnSpot helps you reach audiences based on real-world behavior, not assumptions.
Integrated DSP
The OnSpot Integrated DSP unifies media activation, audience targeting, and performance measurement in a single, streamlined platform. Real-time adjustments improve reach, reduce waste, and increase ROI across CTV, desktop, and mobile.
With cookieless data at the core, this is a reliable retail marketing solution for modern marketers who need flexibility, precision, and scale.
Real-World Attribution
Retail marketers need to know which campaigns drive store visits, not weeks later, but while budgets are still in motion. OnSpot attribution connects impressions to real-world outcomes using cookieless device observations, so you can measure how digital, CTV, and direct mail influence in-store behavior.
Real-world attribution helps quantify incremental foot traffic, compare channel effectiveness, and identify which audiences respond best. For marketers focused on efficiency and ROI, this level of insight turns retail media measurement into a practical daily decision-making tool rather than a static report.
Built for Retail Marketers Who Need Results
Cookieless Targeting
Reach real shoppers, not just cookies. OnSpot’s privacy-first audience approach helps you engage in-market buyers across every screen: accurately, at scale, and with compliance.
Integrated Measurement
Connect the dots between store visits and digital results. Our platform brings all your retail media outcomes into one clear, actionable source of truth.
Retail Intelligence Engine
Move from guesswork to growth. OnSpot’s analytics engine reveals shopper behaviors, market gaps, and competitor patterns—so you can drive smarter retail strategy.
From Insight to ROI: See OnSpot in Action
See how OnSpot drives real performance across retail categories, from CPG and QSR to shopping centers.
QSR Chain: Increased retail foot traffic by 280% and drove 132,000+ verified store visits using OnSpot’s Integrated DSP.
CPG Brand: Boosted signups by over 2,000% by replacing interest-based segments with location-based audience intelligence.
Shopping Center: Generated 4,100+ unique visitors by activating trade area, loyalty, and retail foot traffic data.
