Your Customers Are Only Loyal To Convenience –
Be Everywhere They Are
Gone are the days when “shopping” only happened in “shops.” Today, convenience reigns supreme.
Shoppers are willing to leap from website to app to visiting the brick-and-mortar store without a second thought. The rise of omnichannel shopping has created a seismic shift in consumer behavior, demanding that retailers not just keep up, but be everywhere their customers are—instantly. It’s no longer enough to be good at one channel; if you can’t deliver a seamless experience with retail marketing solutions, you're already falling behind. Customers want to move effortlessly from browsing on their phones to trying products in-store, to completing the purchase online in one fluid motion. Adapt or be left in the dust.
Retail Marketing Challenges
Consumer Acquisition and Experience
Ad Saturation and Consumer Attention: Consumers are overwhelmed by ads, leading to ad fatigue and decreased engagement.
Changing Consumer Behavior: Retailers must constantly adapt to evolving consumer behaviors and new shopping trends.
Maintaining Brand Identity: Retailers need to stand out in a crowded market without losing their unique brand identity.
Operational and Resource
Supply Chain and Inventory Challenges: Advertising can backfire if products are out of stock or inventory issues arise.
Personalization at Scale: Delivering personalized experiences at scale is complex and resource-intensive.
Strategic and Budgeting
Budget Allocation and ROI Measurement: Allocating budgets effectively across channels and measuring ROI is increasingly complex.
Rising Customer Acquisition Costs: Increased competition drives customer acquisition costs, making it harder to maintain profitability.
Competing with eCommerce Giants: Smaller retailers struggle to compete with large eCommerce platforms like Amazon.
Multichannel
Marketing
Cross-Channel Consistency: Ensuring a seamless and consistent experience across multiple channels is challenging.
Attribution and Measurement Issues: Accurately tracking the effectiveness of multichannel advertising remains difficult.
Ad Platform Dependence: Over-reliance on ad platforms like Google and Meta exposes retailers to risks from algorithm changes or policy shifts.
OnSpot’s Retail Marketing Solutions
Retail marketing needs to attract customers, build brand loyalty, and stay competitive. Key elements include customer acquisition through targeted ads and promotions, Brand loyalty programs that encourage repeat business with rewards, and using competitor insights to stay ahead in the market. Trade area analysis helps optimize store locations and tailor marketing efforts based on customer demographics and behaviors. Together, OnSpot’s retail marketing solutions drive growth, customer retention, and market differentiation.
Leverage Analytics for Trade Area Analysis
Retailers often turn to OnSpot’s analytics reporting tools—Insights, Demographics, Heatmap, and Journey Reports—to understand "where they fit" in the market.
When you analyze visitor behavior, demographics, and the customer journey, your entire business gains a comprehensive view of your stores vs competitors' locations. You can build an audience strategy from competitor insights, run targeted campaigns, and measure results.
Trade area analysis will help you understand the composition of local markets around your stores. You’ll find valuable insights into customer demographics and behavior within specific geographic regions.
Optimized Marketing: Tailor campaigns to high-performing areas for better ROI
Strategic Expansion: Make informed decisions on store placement and growth
Competitive Edge: Identify market gaps and refine strategies to capture underserved segments
Targeting the Right Audiences, Verified By Competitor Insights
Audience data is the foundation for understanding customer preferences, shopping habits, and demographic profiling in retail.
Your competitors can be a goldmine of customer data. Use competitor insights to build highly targeted campaigns that drive better customer acquisition by reaching the right people with the right messages at the right time, both online and in-store.
With solid data, retailers can segment their audience based on behavior, location, or interests to tailor promotions and product recommendations that boost sales.
Enable targeted marketing to the right customers, improving customer acquisition
Help personalize promotions and product recommendations to boost sales
Facilitate segmentation based on demographics, behavior, and location for more relevant messaging
Integrated DSP Streamlines Ad Buying and Boosts ROI
The OnSpot Integrated DSP enables retailers to streamline their digital advertising efforts by centralizing the buying and optimization of advertising across CTV, Desktop, and Mobile devices.
By integrating audience data, analytics, and attribution insights, the integrated DSP allows for real-time adjustments, ensuring ads reach the right customers and deliver the best possible ROI. Integration helps retailers target specific segments, adjust bids based on performance, and allocate budget efficiently. Solve ad waste and low conversion rates while improving foot traffic and online response, driving more revenue.
Centralize ad buying and optimization for streamlined digital advertising efforts
Integrate audience data and analytics for real-time campaign adjustments
Improve foot traffic and online visitation, leading to sales
Measure Attribution and Build Brand Loyalty
Attribution Reporting helps retailers measure the exact impact of each marketing touchpoint, from the first click to the first time they redeem loyalty points. It answers questions like, "Which ad or offer led to more returning customers?"
This insight allows retailers to optimize their ad spend and brand loyalty programs, ensuring that they invest more in the channels and campaigns that drive the most conversions.
The OnSpot Platform is particularly useful for building brand loyalty programs, as retailers can see which strategies result in increased engagement and sales.
Measure the impact of each marketing touchpoint, clarifying which channels drive conversions
Optimize ad spend by focusing on high-performing strategies
Drive brand loyalty by continually refining messaging and tactics that are known to result in sales
Retail Marketing Strategies
Customer Acquisition
Customer acquisition strategies target new customers using tools like OnSpot Trade Area Analysis to create a radius around your retail location, capturing devices that live or work nearby.
Brand Loyalty Programs
Building loyalty starts with uploading first-party data and using OnSpot’s Geoframing tool to analyze the behavior of past customers. You can then retarget these known customers with personalized messages or special offers, driving continued engagement.
Conquest Marketing
Conquest marketing is all about taking customers from your competitors. Identify competitor stores or businesses with a similar customer base with OnSpot’s Geoframing tools and trade area analysis.
What If Your Best Customers Are Shopping With Your Competitor Just 3 Miles Away?
You need to leverage trade area analysis as part of your competitive intelligence strategy. Trade area analysis (one of our top retail marketing solutions) provides critical insights into competitor locations, performance, and market gaps, allowing you to identify underserved regions and opportunities for expansion. But it's only one data tool in your belt. To fully capitalize on market trends, combine trade area analysis with other data sources and analytics to fine-tune your strategy and maintain a competitive edge.
