Accurately create custom audiences and know with confidence that the audience contains the right people. Activate audience data across channels, devices, and screens for maximum impact.
Location Analytics
Easily draw a precise shape around any location of interest using our intuitive interactive map tools. Select a custom time frame, and build your Geoframe audience. Expand on this by creating a trade area radius around your Geoframe for further analysis. It is that easy, in a few clicks you are ready to deliver a digital campaign to the custom targeted audience.
Demographics
Create local, regional, and national audiences from hundreds of household-level data elements using an easy-to-navigate menu to select attributes. The system interactively delivers audience sizing for further customization.
First-Party Data
Already have a database of home addresses, store locations, or devices? Import residential or commercial address lists, your own pre-built polygons, a list of latitude/longitudes, or a pre-existing list of Mobile Ad ID’s. The platform also supports IP address imports that convert into MAID audiences.
Political Data
Target politically oriented groups using industry-leading modeled data. Factors such as party affiliation, voter turnout, and donation amount prediction and/or percentile can be chosen on a sliding scale based on probability. These audiences can be activated for political campaigns to drive voter turnout or fundraising — and can also be used by businesses to sell products or services to politically driven consumers.
Point-of-Interest Data
Quick Select eliminates the need to draw individual Geoframes around every location of interest when building national, regional, and category-based audiences. Efficiently build an audience by selecting from millions of retail or commercial locations. Pick a geographic area and a date range and the platform creates the rest.
Website Visitors
Visitors to your website don’t always take the desired action, but they can still be considered a lead interested in your product or service. Site visits from organic, search, or advertising traffic sources can be converted via their IP address into a mobile audience or mailing list via OnSpot’s automated cookieless process.
Predicted Movers
Our historical data can identify MAIDs that are likely to move to a new home address. Users can get a predicted movers audience for digital campaigns and reporting or street addresses for direct mail.