23-56% Of Your Ad Spend Gets Wasted On Bad Targeting.
Are You Okay With That?
Advertising without data integration is like throwing money into a black hole. You’re spending valuable resources on audiences with zero interest in your product or service.
The result? Wasted impressions, low engagement, and dismal conversion rates. An estimated 23-56% of advertising spend is currently wasted, primarily due to ad fraud, lack of relevancy, and low targeting precision. When you focus on the right audience, you maximize your budget’s potential and drive better results, turning wasted opportunities into profitable outcomes.
Location Analytics Data Targeting
Easily draw a precise shape around any location of interest using our intuitive interactive map tools. Select a custom timeframe and build your geoframe audience directly on the map. Expand on this by creating a trade area radius around your geoframe for further analysis. Location analytics is that easy. In a few clicks, you are ready to deliver digital campaigns to custom digital marketing audiences.
Your Demographic Targeting Strategy Could Get 2,000% Better
Location analytics-based ads can drive a 2,000% increase in conversion rates, as demonstrated in our recent work with a CPG brand. By targeting real, recent visitors (not just a demographic audience) to more than 600 grocery stores carrying a CPG product, tailored advertisements on Meta massively outperformed the generic interest-based targeting.
By leveraging location intelligence, businesses can significantly enhance the effectiveness of their campaigns. Messages resonate more deeply with the right potential customers to drive higher engagement and sales.
Onspot’s Cookieless & Custom Audience Targeting
Ready to go cookieless? Our easy-to-use audience segmentation tool empowers marketers to create custom audiences that align with their strategy – no cookies needed. Location targeting comes first. Then, we use location analytics, demographic audiences, and website visitors to refine the custom audience segment based on critical factors that are important to your business.
Data integration pulls together audience segments from various sources to provide a comprehensive view. Marketers can then activate audience data across channels, devices, and screens, amplifying their message for omnichannel impact. Our approach uses the best in compliant data to put your campaigns in front of the right individuals at the right times, boosting engagement and results.
First-Party Data Targeting
Leverage your own data to build highly targeted audiences. If you already have residential or commercial address lists, or pre-existing geographic polygons, these can be easily imported into our platform. You can also import Mobile Ad IDs (MAIDs) or IP addresses, which can be converted into actionable audiences. This approach provides a highly effective way to anonymously utilize the data you've already collected to deliver personalized marketing to your customers.
Point-of-Interest Data Targeting
Point-of-interest data integration makes it easier to target specific locations without manually creating individual geoframes. With millions of retail and commercial locations at your fingertips—from your favorite mom-and-pop shops to the biggest national brands—you can instantly build targeted audiences that span national, regional, or category-specific markets. Simply choose a geographic area and date range, and the platform automatically creates the audience, saving you time while allowing for highly targeted, location-based campaigns.
Website Visitor Data Targeting
Visitors to your website who haven’t yet converted are high-value leads. They’ve already shown interest in your product or services. With the OnSpot platform, you can turn web traffic—from organic search or ads—into targeted audiences to retarget across any channel. This process is cookieless, automatically converting IP addresses into MAIDs. Potential customers who engage with your site, even without completing a purchase, are still reachable for follow-up campaigns.
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Political Data Targeting
With industry-leading political data integration, you can compliantly target specific politically-oriented groups based on factors such as party affiliation, voter turnout, and donation prediction. If you have a mission-driven, values-aligned organization, our platform allows you to fine-tune your audience based on political variables with a sliding scale of probability.
Political data isn’t just for politics. Businesses can also tap into politically segmented audiences to enhance product or service offering matches based on political leaning.
Predicted Movers Data Targeting
Using historical data, the OnSpot platform identifies MAIDs that are likely to move to new household addresses. You can use the predicted movers (anyone planning to move homes) for a variety of digital or direct mail campaigns. This strategy is perfect for targeting people with offers for moving, home improvement, or related services.
Whether you're in real estate, furniture, or subscription services, predicted movers data can enhance targeting and drive higher engagement with people in transition.
The LBA Market is Set to Hit $296.82 Billion by 2030. Are You Watching From the Sidelines?
The location-based advertising market is growing at a staggering 15.1% annually, and the opportunity to capitalize on this booming sector has never been more urgent. By 2030, the market is projected to reach a mind-blowing $296.82 billion. Businesses that leverage this technology are positioning themselves for massive growth. But here’s the catch: Your competitors have already started. Don’t wait for them to leave you behind.