Stop Funding Campaigns with Awful Return on Ad Spend
You’re still pouring money into your worst-performing campaigns. Ask yourself, “Do I know which campaigns are lagging?”
Without accurate attribution reporting, precious ad spend burns away while marketers blindly throw money into the void, not knowing which channels are actually delivering results and which are silently draining resources. Cut a campaign’s time out in the wild to the bare minimum with state-of-the-art audience analysis and customer behavior queues.
When a marketer lacks timely customer engagement insights, campaigns can’t pivot fast enough to fix broken strategies in real-time, resulting in months of underperformance before proper optimizations are made. In this data-rich world, failing to tweak campaigns quickly can destroy your ROI, leaving you stuck in a vicious cycle of ineffective advertising and ground lost chasing top competitors.
OnSpot’s Attribution Reporting for Full-Funnel Marketing Analytics
Our attribution reporting tools provide valuable customer engagement insights into the effectiveness of marketing efforts across various channels. With integrated marketing analytics, the dashboard includes an analysis of behavior and campaign performance while also revealing audience segmentation opportunities.
Calculated ad spend ensures that every dollar invested is maximizing the desired ROI. Additionally, the dashboard supports campaign optimization, highlighting areas for improvement, and provides customer engagement insights to understand how consumers interact with campaigns for more personalized marketing strategies.
Accurate Customer Engagement Insights
Attribution reporting provides a clear view of how each marketing touchpoint drives conversions, helping marketers understand which channels are truly effective. By combining attribution reporting with marketing analytics, you can measure the impact of each campaign, ensuring more accurate return on ad spend metrics. This detailed data empowers marketers to optimize strategies and focus on the channels that yield the best results.
Optimized Budget Allocation
Attribution Reporting allows marketers to measure the performance of each campaign across various channels. By understanding the full impact of marketing tactics, you can allocate budgets more efficiently and drive a higher return on ad spend.
Use the marketing analytics from our attribution report to determine your campaign optimization strategy and shift resources to the highest-performing campaigns. Voilà – you just eliminated wasted ad spend.
Improved Campaign Optimization
Campaign optimization becomes seamless with attribution reporting, which provides timely insights into campaign performance. By integrating customer engagement insights and marketing analytics, you can quickly identify underperforming areas and make adjustments.
Whether optimizing creatives, targeting, or delivery timing, these data-driven insights allow for rapid improvements so campaigns continuously perform at their peak. This iterative approach leads to greater efficiency and better results over less time.
Enhanced Audience Segmentation and Engagement
With attribution reporting, you can dive deep into audience segmentation, allowing for precise targeting based on consumer behaviors and preferences. Leveraging customer engagement insights, marketers can personalize campaigns so messages resonate with the right audience at the right time. Marketing analytics tools help reveal these engagements, optimizing campaigns for higher return on ad spend and improving overall effectiveness. A tailored approach drives stronger customer relationships and better campaign outcomes.
Only With OnSpot
Responder Audiences
With location-based and website Responder Audiences, you can generate a detailed demographic profile of the individuals who are engaging with your campaign. This deeper understanding helps create more accurate audience segmentation for narrowly targeted marketing campaigns.
By analyzing attribution and responders, you can identify conversions through your ideal metric: in-person visit, online purchase, signups, and much more. Now, you can easily retarget them. Use these customer engagement insights to build loyalty programs or expand your reach to new likely converters using lookalike audience extension tools, driving greater engagement and improving return on ad spend.
Campaign Impact Report
Would you rather look at statistical probabilities or real revenue data? Some of the most popular (and unnamed) reporting tools rely on attribution models that estimate campaign impact. OnSpot’s Campaign Impact Reporting takes a different approach – we directly link data from your CRM and verified customer interactions. We give you real, actionable numbers instead of just models or guesses by matching audience exposure with sales outcomes. Here’s how it works.
Audience Segmentation: Utilize audience data
Identify Sales: Collect purchases linked to campaign exposure
Data Matching: Match audience segment residential address data with sales residential address data
Reporting: Analyze and report campaign ROI based on matched data
Cross-Channel Data Is Broken For 62% Of Marketers. Fix It Now With Attribution Reporting!
With 62% of marketers using multiple tools for cross-media measurement, achieving a unified view of campaign performance is challenging. Attribution reporting consolidates omnichannel data, providing a clear picture of marketing effectiveness. Implementing attribution reporting today can optimize your strategy and improve return on ad spend.
