Attribution Reporting
Our attribution tools deliver quantifiable insights on campaign response by anonymously associating in-person and/or online visits of a particular destination back to the target audience you served media to across any marketing channel.
Measure responses by both the target audience segment and destination location for campaign optimization, KPI reporting, A/B testing, or identifying additional targeting opportunities. OnSpot’s interactive dashboard provides a comprehensive view of customer response in an easy-to-digest format.
Measure Return on Ad Spend
Campaign Impact Reporting closes the loop on customer response to evaluate sales lift, ROI, and CPA (Cost per Acquisition). Upload a residential address list (street, city, state, zip) from sales data, CRM, customer lists, or another database into the platform, and receive a report detailing which customers were part of the original Target audience(s) used in the campaign. In this way, you can understand how your campaign drove both real-world and online sales.
Responder Audiences
Generate a demographic profile for a deeper understanding of who is engaging with your campaign. Create a new audience from this group of responders that converted in-person, online, or by making a purchase. Use Attribution Responders for re-targeting efforts, building loyalty programs, or for reaching new likely converters using our audience extension tools.