Marketing Solutions that Work Better Together
OnSpot’s suite of marketing solutions embodies the future of marketing. Together, these tools help marketers optimize ad spend, enhance ROI, and create effective, adaptable strategies that deliver measurable results. OnSpot’s solution offers:
The Struggles of Piecemealing Your Marketing Solutions
.webp)
Difficulty Targeting the Right Audience
Without precise audience segmentation, marketers end up wasting ad spend by targeting irrelevant groups, leading to poor results
Lack of Personalization
Marketers aren’t sure how to tailor their campaigns to specific audience segments, leading to generic messaging that results in lower engagement and conversion rates
Inconsistent Customer Experience
A disjointed brand experience across multiple channels can confuse customers and erode trust, negatively impacting brand perception
Data Silos
Data is dispersed across different platforms, making it difficult to get a unified view of campaign performance and customer behavior. This hinders decision making and makes it difficult to comply with privacy regulations.
Limited Cross-Channel Measurement
Measuring and comparing campaign performance across different platforms becomes difficult, which impedes your ability to optimize campaigns in real-time
Slow Campaign Optimization
Campaigns cannot be optimized quickly due to fragmented data and slow reporting processes, delayingcrucial adjustments
Inefficient Use of Marketing Resources
Redundant or underperforming campaigns are a waste of resources and reduce the effectiveness of better marketing tactics by siphoning the budget
OnSpot’s Comprehensive Analytics, Audience Building, Ad Delivery, and Results Measurement Platform
OnSpot’s marketing platform is an integrated solution which combines analytics, audience data, Integrated DSP, and attribution reporting. Optimize your strategies and drive continuous growth with every iteration– without cookies.
Marketing Analytics
OnSpot's robust marketing analytics is the foundation of your campaign strategy, providing comprehensive insights into your audiences and performance. Our analytics tools integrate seamlessly with audience data and campaign execution, enabling you to evaluate and optimize based on key performance indicators (KPIs). The insights you gather here feed directly into audience targeting and campaign management, continuously refining your approach for maximum ROI. As you gather data, the platform’s feedback loop ensures that past performance drives future decisions, creating a cycle of constant improvement.
Comprehensive insights that guide decision-making
Track KPIs to improve future strategies
Maximize ROI through continuous optimization
Cookieless Solutions for Audience Targeting
Precise audience targeting reaches the right people at the right time. With OnSpot, audience data is directly integrated with the analytics platform and DSP, allowing you to fine-tune your segments based on past performance. Always learning, the targeting performance feeds back through our Integrated DSP and analytics tools, improving ad delivery and driving superior engagement.
Target with precision using data-driven insights
Refine audience segments based on campaign results
Reach your audience at scale
Improve engagement with ongoing audience optimization
Deliver ads based on real-world and online user behavior without cookies
Deliver personalized experiences without relying on third-party data
Audiences can be used on a variety of DSPs and social networks
Integrated DSP
OnSpot’s Integrated DSP connects audience targeting, media buying, campaign management, and results reporting into a single, unified platform. Campaign performance analytics are continuously captured from the Integrated DSP, providing opportunities for optimization, including audience targeting tactics. Data flows between our DSP and data platform, with each piece of the cycle improving the next.
Manage all campaigns from one integrated platform
Streamline data flow for continuous optimization
Boost campaign effectiveness through efficient reporting tools
Refine Your Strategy with Cross-Channel Attribution Insights
Attribution reporting lifts the veil on cross-channel measurement, providing detailed insights on how each campaign is driving both foot traffic and online visitors to your business. These insights provide feedback for further analysis, helping you adjust audience targeting and media buying strategies for the next campaign. Accurate attribution data closes the loop on your marketing strategy, enhancing your ability to measure performance and optimize across all channels. OnSpot’s unified platform builds on the success and learnings of the previous campaign, improving your marketing strategy over time.
Gain detailed insights via cross-channel measurement to refine future campaigns
Measure digital, CTV, linear TV, Out-of-Home and direct mail campaigns
Adjust targeting and ad delivery based on attribution data
Enhance performance by closing the feedback loop
Leading Marketers Are 83% More Likely To Use Cross-Device Analysis – Don’t Get Left Behind
Embrace the future with OnSpot’s marketing solutions. Leading marketers stand out by incorporating a wider range of data sources into their analysis, increasing their likelihood of applying cross-device insights by 83%.
Integrated marketing platforms streamline ad campaign management to quickly prove out marketing solutions with large-scale analytics, precision targeting, and cross-channel measurement. Having ad buys, optimized targeting, and multiplatform performance reporting in one place enables businesses tomaximize ROI and adapt quickly in a complex digital landscape. OnSpot is here to help you drive revenue with clear and actionable metrics via comprehensive analytics, precision audience targeting, integrated media delivery, and attribution reporting.