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The Role of Predictive Analytics in Future Marketing Trends
The Role of Predictive Analytics in Future Marketing Trends

Marketing has gone way beyond creativity vs. numbers. Now, it’s a data-powered forecast engine. Your future churn risk? Your top lifetime-value customers? Your next upsell moment? Predictive analytics already knows.

15 mins

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Cohort Analysis: Understanding Customer Life Cycles for Better Retention
Cohort Analysis: Understanding Customer Life Cycles for Better Retention

Your product isn’t broken, your timing is. Think about it: customers sign up, poke around, and disappear. Not because the product failed, but because no one noticed they were slipping away.

15 mins

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Cross Channel Attribution
Finally See What’s Driving Conversions with Cross-Channel Attribution

It’s not your fault. 78% of marketers say they can’t measure cross-channel performance (Kantar). The system might be broken, but cross-channel attribution makes it easy to put the pieces together.

10 mins

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Geofencing
From Real-Time to Real Results: Geoframing vs. Geofencing

Would you rather target a random passerby—or someone who actually shopped at your competitor last weekend? That’s the difference between geofencing and Geoframing. One relies on real-time location pings; the other uses behavioral history to build smarter, more intentional campaigns.

10 mins

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Navigating Cookieless Targeting for Smarter Advertising
If Cookies Aren’t Dead, Why Do Marketers Act Like They Are?

You're not alone if you've heard the buzz around cookieless advertising and wondered what the fuss is about. 

10 mins

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How to Find Relevant Audiences with Geoframing
How to Find Relevant Audiences with Geoframing

If you're looking for a smarter way to reach highly relevant audiences, Geoframing may be your new secret weapon. The most powerful audience data doesn’t always come from online engagement—it can also come from real-world behavior. If you're still advertising to people based on their real-time location, you're risking ad dollars on guesswork. Geoframing flips the script.

10 mins

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