CLIENT INDUSTRIES

Advertising teams need powerful tools to create, manage, and optimize campaigns for diverse use cases across multiple platforms. Segmenting audiences and measuring campaign effectiveness is only the start of proving value in client industries. Then, you have to start tweaking customized marketing strategies for the best results. Real data like behavioral insights and location analytics will help you refine messaging and optimize ad spend, ensuring higher ROI.

• Integrated DSP

• Audience Segmentation Tools

• Granular Reporting & Attribution

• Location Analytics Across Markets

Retailers must drive both foot traffic to physical stores and conversions on eCommerce platforms, with customer engagement playing a critical role. Understanding consumer behavior, personalizing experiences, and measuring the impact of campaigns on sales gets a leg-up on the competition. Timely reporting allows for quick adjustments to customized marketing strategies based on behavior insights, not gut-feelings.

• Comprehensive Marketing Platform

• Retail Audience Segmentation & Location Analytics

• Attribution Reporting

• Measure Retention & Loyalty

REITs need precise targeting to reach the right investors, tenants, and consumers, as well as the ability to identify profitable locations and investment opportunities. Timely, accurate reporting helps demonstrate ROI, while location-based targeting and trade area analysis delivers ads to those interested in specific properties or areas, increasing the chances of attracting qualified leads and closing deals.

• Location Analytics & Demographic Profiling

• REIT Audience Segmentation  

• Trade Area Analysis

• Integrated DSP & Reporting

Financial institutions must target customers based on real behavior insights. Digital campaigns should effectively drive conversions for products such as loans, insurance, and investments. Precise analytics and performance reporting allow for continuous refinement of messaging, compliance with regulatory requirements, and optimization of campaigns for specific local markets.

• Location Analytics & Demographic Profiling

• Financial Audience Segmentation

• Integrated DSP & Attribution Reporting

• Churn Reduction via Optimization

Political campaigns require a deep understanding of voters via demographic profiling and behavior insights to craft messages that resonate with key groups. Voter engagement is vital, and digital experiences that encourage participation can drive turnout. Performance reporting enables quick adjustments to ensure resources are allocated effectively, targeting swing districts or undecided voters.

• Location Analytics & Demographic Profiling

• Political Audience Segmentation

• Multichannel Marketing Platform with Integrated DSP

• Campaign Attribution