Your Stakeholders Are Paying For Results. Multichannel Advertising Teams Need to Deliver Proof, Not Just Ads
Digital marketing teams are frustrated by internal inefficiencies, like fragmented tools that lead to siloed data and manual reporting.
They’re so frustrating because they make optimizing and providing timely insights to decision-makers far too difficult. A lack of integrated audience targeting and accurate attribution reporting means ineffective multichannel campaigns, wasted ad spend, and an inability to demonstrate ROI. When none of your tools talk; when they don’t provide precise footfall measurement or custom audience targeting, it’s time to find a better solution. One that streamlines multichannel campaign management, improves performance reporting, and makes it so much simpler to satisfy stakeholders.
Digital Advertising Challenges for Agencies & Brands
Data for Custom Audience Targeting
Cookie Deprecation: Increasing regulations limit the use of third-party cookies, requiring agencies to find effective targeting solutions.
Limited Access to First-Party Data: For new businesses, relying on third-party data reduces targeting precision, making it harder for you to develop customized strategies and lower conversion rates.
Fragmented Data Sources: Disparate data from multichannel advertising platforms makes it difficult to get a unified view of audience behavior, leading to inefficiencies and missed opportunities for campaign optimization.
Multichannel Campaign Measurement
Difficulty in Measuring Cross-Channel Effectiveness: Without integrated attribution reporting, marketers struggle to measure performance across platforms, hindering the ability to optimize budget allocation and determine which channels drive conversions.
Attribution Challenges in a Multi-Touch Environment: Difficulty in reporting how each touchpoint contributes to conversions across digital and offline channels leads to missed insights and inefficient budget allocation.
Campaign Attribution Reporting
Inefficient Budget Allocation: Lack of granular attribution reporting can lead to overspending on underperforming tactics or missed opportunities on high-performing ones, reducing campaign efficiency.
Scaling Campaigns with Consistency: As multichannel advertising campaigns scale, marketers often struggle to maintain targeting precision across larger audiences, resulting in decreased campaign effectiveness and ROI.
Improve Performance with Data-Driven Multichannel Campaigns
OnSpot is the ideal solution to the common frustrations marketers face in managing multichannel advertising campaigns, custom audience targeting, ad delivery, and attribution reporting. Integrating all these elements into a single platform, OnSpot addresses internal inefficiencies and stakeholder demands, providing a seamless experience that enhances campaign performance and satisfaction.
Maximize Campaign Performance with Analytics
With timely performance reporting, marketers can deliver actionable insights into what’s working and what’s not. OnSpot’s actionable insights will tell you how to quickly optimize multichannel campaigns, adjust strategies, and meet campaign objectives that drive better performance and higher ROI.
Accurate Reporting: Adjust campaigns on the fly for optimal performance
Actionable Insights: Provide data-driven recommendations to improve ROI
Informed Decisions: Make quick, data-backed decisions for better results
Improve Targeting and Engagement with Custom Audience Targeting
Agencies can use detailed audience segmentation to create highly targeted multichannel advertising campaigns that speak directly to the ideal customer profile. Spending all your effort on ideal customers means that you’re using campaign budgets in the most effective way, reducing waste and improving conversion rates. Audience insights reveal who engages with the messaging and how they engage so that marketing plans align with KPI goals.
Precise Targeting: Reach the right audience, reducing waste
Data-Driven Campaigns: Tailor messaging to specific audience behaviors
Clear Reporting: Show decision makers which segments engage with their brand
Streamline Campaign Management and Targeting with OnSpot’s Integrated DSP
Using the OnSpot Integrated DSP, marketing teams can manage and optimize campaigns across multiple channels from a single platform. An integrated DSP simplifies the ad-buying process, allowing marketing teams to deliver more cohesive and consistent messaging across mobile, desktop, and CTV ad formats. It also enables real-time adjustments so that campaigns remain agile and efficient. For you, this means faster results, more accurate targeting, and a streamlined process that delivers more value for any size marketing budget.
Centralized Management: Streamline campaign management across channels
Real-Time Optimizations: Adjust campaigns based on live data
Cost-Effective Targeting: Maximize budget efficiency with precise targeting
Optimize Budget and ROI with Attribution
Attribution helps agencies and brands identify which touchpoints are driving conversions. This allows savvy marketers to allocate budgets more strategically, optimizing spend based on performance and delivering transparent reports on the effectiveness of every part of their campaign. It galvanizes transparency - proving the marketing investment is paying off.
Analyze Customer Journeys: Identify key touchpoints driving conversions
Optimized Budgets: Allocate spend based on performance
Transparent Reporting: Provide clear, accountable campaign results
Agency & Brand Marketing Top Strategies
Leverage First-Party Data for More Accurate Targeting
More agencies and brands are shifting away from third-party data to integrating first-party data into their multichannel campaign strategies. Don't get left behind.
OnSpot Platform audience creation capabilities allow marketing teams to build highly accurate, detailed audience segments based on actual customer behaviors. The true meaning of precision targeting.
Utilize Attribution Reporting for Smarter Budget Allocation
OnSpot’s attribution reporting tools help marketers measure performance for each tactic in a multichannel advertising strategy. By analyzing which channels drive conversions, agency teams can shift budget allocation dynamically, optimizing spend on channels with more merit.
Adjust multichannel advertising campaigns on the fly and allocate campaign budgets efficiently. Keep your best ads on deck.
Streamline Cross-Channel Campaign Management
Now the crux of your challenge: cross-channel integration to measure and manage campaigns seamlessly across multiple channels (CTV/OTT, direct mail, programmatic, etc).
Marketers need integration for data measurement so they can present a unified view of campaign performance and make data-informed optimizations that lead to faster results. You need to see all of your data in one place.
Don’t Be One Of Those Businesses — The 37% That Wastes Their Ad Spend.
Agencies and brands alike waste their ad budgets Why? Poor audience targeting and attribution inaccuracies. A study by Forrester found that 37% of marketers cited wasted media spend as the highest-ranked consequence of poor data quality, and 35% of marketers pointed to inaccurate targeting as a significant issue
Additionally, the Marketing Evolution eBook highlights that misattribution and poor targeting can lead to substantial advertising waste, negatively impacting both brands and consumers. Be one of the smart ones — real data plus strategy and an integrated platform does the trick.
