Goal
A frozen CPG brand sought to increase signups from consumers trying their product stocked in grocery stores across key markets.
Targeting
OnSpot analyzed visitors to over 600 grocery stores where this product was sold. The campaign targeted in-store shoppers from the previous 6 weeks.
Execution
Media was served on Facebook over a three-month period to the devices identified in the target audience.
Results
- Signups pre campaign using Meta's targeting: 112
- Signups using OnSpot's location-based targeting during the 3-month period: 2,538
Conclusion
Reaching real, recent grocery store visitors rather than generic interest targeting significantly improved the signups for this campaign - by over 2,000%