Goal
A trusted financial institution sought to raise awareness of their solutions and increase brand presence in new regional markets.
Targeting
Consumers of over 250 local competitive banking institutions using OnSpot's precision hyper-local analytics.
Execution
The 6-week campaign was a multi-channel strategy deployed via digital and direct mail to the households identified in the competitor audience.
Results
- 11.8% CTR – the industry average is 0.23%
- 75% landing page conversion rate
Conclusion
Focusing on a specific set of local competitors, combined with a dual-channel approach for media execution resulted in an increase in brand awareness, combined with true interest in the institution's offerings as evidenced by the high landing page conversion rate.