Expanded Attribution Reporting Provides Unique Insights for MarketersUnderstanding the effectiveness of each touchpoint in the customer journey is crucial for every campaign. Marketers rely on attribution reporting to discern which channels and strategies are driving foot traffic…
5 mins
New! Activate OnSpot Audiences for TikTok CampaignsTikTok is one of the fastest growing social media channels worldwide, with an estimated 170 Million users in the United States. We are happy to announce that we now have…
5 mins
From Impression to Conversion – Maximizing Return on Ad SpendAll marketing teams are focused on efficiently allocating resources to generate the highest possible revenue from their advertising efforts. ROAS measures the revenue generated for every dollar spent on advertising,…
5 mins
Accurately Identify and Reach Tourists with OnSpotDo you have clients that are in the tourism industry looking to bring more visitors to their destination? The suite of OnSpot Analytics, Audience building, campaign Activation, and Attribution measurement…
5 mins
Filtered Audiences – Understand Visitor Overlap and MoreThe OnSpot team has released a new feature in our Data Management Platform this month. We are excited to announce that users now have the ability to filter or overlay…
5 mins
Improve TikTok Campaign Results with OnSpotThe social media landscape is continually changing, and perfecting your paid advertising strategy for each channel can be challenging. Here are the top trends for TikTok in 2024 and how…
5 mins
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